In a non-novelty way, they are frequently used in film... usually when frontal nudity is required, but the actress is uncomfortable baring her own goods. (Or because the period of the film [ie: circa 1970's] requires a fuller garden than the lady has.)
I've also seen it as 'practical wear' for crossdressing and transvestitism.
In the movie "Dr. Strangelove" back in the mid-'60's, one of Peter Sellers' characters was the president of the US, named "Muffly Merkin". Really subtle gag...
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