My thought was that if a provider wasn't receiving what she perceives as an acceptable number of hits, she might want to make some modification to her promotion efforts, possibly by changing her profile pic or by doing more/different advertising.  If she tours, I suppose the information about the states where the hits came from might potentially be useful.  It would be interesting to hear some provider's perspectives on this...maybe in reality it's not all that valuable (as you say).

...or can be used to keep an eye on a would-be stalker. That happens. And now would-be stalkers are aware. Will figure out how to get around that and invent another way to stalk.

Or she can be completely unaware of how to use any of it and ask for analyses from a client and let him declare to the world all the info she has access to. Some girls just have no clue about how far reaching the practice of discretion should go, and how to keep info to themselves for the safety of all the girls. But then this is business that anybody can do, without any formal education (and it was meant to be that way, except there is more access and more 'watchers' than ever before, i'm sure)

Well, it's not entirely what you think it is. I haven't seen any analytics that tracks scrolling (not that that may not exist) BUT yes, even good 'ol google analytics tracks time spent on each page. And that has been that case for probably a decade and is completely normal in this day and age.  

It's helpful for marketing (ROI), determining which page and content may need improvement, if there is a bug on the site. Like just a few days ago, I noticed my bounce rate (so not going past the home page) was high for both sites. Turns out some code was slowing down the loading of them. Removed the code, added a new widget and it was fixed. I've also had to block a few visitors who based on the longevity of their visits, I am talking years or far, far more than my "norm", it was apparent they were stuck in fantasy mode, which makes me very uncomfortable.  

There are certain details that aren't available by law but if the idea of any of that freaks you out, you shouldn't be online because it's everywhere nowadays.  

Like London, I NERD OUT over analytics and know my business and clients who convert to an appointment patterns like the back of my hand.  

P411 analytics are very basic: date, state, number of visits from that state that day and member/non-member. All I know is that I haven't booked one appointment off of P411 this year so that's the only analytic that matters to me.

I thought it showed handles of profile viewers if they were members, but maybe it was just whether they were a member or nonmember, their state, and the number of times that person accessed the page, and the date.